Content Marketing Institute

September 14, 2021
content marketing checklist

9 Questions You Should Definitely Ask Yourself Before Any Posting Content

Want to feel more confident that your content is good before posting it for the world to see? Fortunately, there's a simple solution… …a checklist. But not any checklist will do. Google "content marketing checklist," and you will find articles from giants like Neil Patel, the Content Marketing Institute, Copyblogger, and dozens of other companies. These articles focus primarily on the nuts and bolts of content marketing, such as the correct headings in your blog post, the best place to post your content, customer personas, and how to know if your content is successful. But what if those things don't matter…
September 2, 2021
African American woman asking does my content suck

4 Reasons Your Content Marketing Sucks (and What to Do About It)

Do you ever wonder if your content is any good? I know it's a hard question to ask yourself. Because what if your content does suck? That is hard to admit, especially if you are usually a successful, smart, overachiever. But without admitting that you need to improve, you can't make a content marketing strategy to get better.
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