Hi, I’m Ursula.  

And I understand.

For the first several years of my consulting business, I was terrified of choosing one industry to specialize in.  Plus, my confused messaging was a barrier in getting new clients.

I knew I was doing good work because I heard it from my clients. But I often felt lost and frustrated when I couldn’t land all the clients I wanted.

 So, I get the struggle.   

And all my lessons learned from that consulting business, plus my background in market research, human behavior, and writing, make me the perfect guide for organizations who want to confidently focus on their ideal customer with clear messaging.