checklist

Want to feel more confident that your content is good before posting it for the world to see? Fortunately, there's a simple solution… …a checklist. But not any checklist will do. Google "content marketing checklist," and you will find articles from giants like Neil Patel, the Content Marketing Institute, Copyblogger, and dozens of other companies. These articles focus primarily on the nuts and bolts of content marketing, such as the correct headings in your blog post, the best place to post your content, customer personas, and how to know if your content is successful. But what if those things don't matter…